The collaboration between Conotoxia and Devoteam G Cloud, along with Google Cloud, has resulted in the creation of an innovative tool. By leveraging cloud technologies and artificial intelligence, the global fintech is taking customer service to an even higher level.
About the customer
Conotoxia (also known as Cinkciarz.pl) is a global fintech from Poland providing currency exchange, money transfers, payments, multi-currency cards, multi-currency loans, and investment services. It offers a comprehensive range of services not only for individual users but also for businesses.
Business customers of Conotoxia can efficiently expand their operations in Poland as well as in foreign markets. This global fintech already offers them currency exchange and currency alerts, Conotoxia Pay (proprietary multi-currency payment system), money transfers, and multi-currency cards.
Conotoxia also provides businesses with currency audits, Conotoxia Collect (acceptance of payments in foreign currencies), “payment link” service, mass transfers, modern APIs, expert market analysis, and RegTech activities.
The Challenges
“Our relations with the customers are the company’s most important resource. We treat them very seriously. The several product lines and the numerous countries in which we are present generate a really close network of interactions. From the beginning, our analytical processes were aimed primarily at benefiting users. We had a wide range of expertise, but with the aid of technology, we really released its potential,” says Robert Blaszczyk, Head of Strategic Clients Department at Conotoxia.
The Solution
The digital experience and customer service at Conotoxia have been transformed through the collaboration of three partners. In the first stage, the business need of the Polish fintech was translated into an algorithm by engineers from Devoteam G Cloud. As a result of the work of specialists from Conotoxia’s Big Data department and utilizing the latest cloud and AI solutions provided by Google Cloud, a product was created that enables fintech employees to achieve a new dimension in customer relationship analysis.
The Result
The developed solution, based on artificial intelligence, is primarily used for the analysis and dynamic segmentation of interactions undertaken. The key is the outcome, which is the alignment of formulated proposals with users’ expectations in real-time. Understanding the accompanying emotions allows for adjusting the ecosystem of financial services to the needs of individual clients. The architecture has been designed to enable fintech Conotoxia to fully leverage the capabilities of Google Cloud resources.
By harnessing the power of Google Cloud technology, we can now analyse our users’ needs in real time and in a systematic way to create tailored offers specifically for them. Most importantly, we also can transparently report results as they happen. The dynamics in the finance world are huge, which translates into customer expectations. The scalability and automation offered by the cloud support us in meeting these expectations
Robert Błaszczyk
Head of Strategic Clients Department at Conotoxia