Drupal is an unlicensed CMS, with one of the largest open source communities in the world and sponsored by large companies.
It is a content manager for digital platforms aimed at the best experience for both marketing and communication teams, as well as for the user. It is a Content Management System (CMS), and a hub for managing multiple platforms and channels from a single location. Several industries, professionals and programmers choose this CMS to reduce operating, management and implementation costs that facilitate the redesign, the progress of digital products and the continuous improvement of the user experience.
The main reasons to choose Drupal when developing solutions and products are:
- The excellence of editorial experience and content production
- Integration of various third-party tools and functionality
- Optimisation and Accessibility according to standards and recommendations
- Content and pages in multiple languages
- security and privacy
- No licence fees
Integration with other systems and channels
An institutional website, a lead nurture platform, an e-Commerce or other web channel always need several integrations. Our customers choose Drupal when their product requires a hub that includes DATA, Service as Service (SaaS), Enterprise Resource Planning (ERP), Content Relationship Management (CRM), Product Information Management (PIM), Digital Assets Management (DAM) ), Content Delivery Management (CDN) and others. For example:
- Google analytics
- Tableau
- Salesforce
- e-Goi
- Primavera
- Gygia
- Youtube
- Microsoft Dynamics
e-Commerce in Drupal
The management of products, shopping carts and transactions as well as the management of content and contacts are easily built in Drupal as it is possible to adapt the entire system with the growth of the business and changes in third-party integrations. It is flexible and guarantees the quality of experience even in complex checkout processes. It also allows integrations with payment, distribution and customer service providers without any friction. Furthermore, it allows scalability to have a good and adjusted data model for both content, products and contacts. Drupal allows you to build strong, accessible e-Commerce with the tools that each industry needs to have a customer journey and cycle that encourages their retention and repurchase.
We have several cases, including websites and applications that aim to retain customers and require product stock management, contact management and integration with channels and media including push notifications. An example of this is the case about the logistics and transport industry, which has a strong editorial component, such as customer registration. It is a product to retain and increase the customer’s life cycle managed by several internal teams and with the need to integrate multiple resources from external / third-party suppliers.
Multisites in Drupal
Drupal technology has features that allow you to manage separate and independent websites on a single basis, even in multiple languages. For large and multi-brand businesses, this is a good solution to reduce operating and maintenance costs. In addition to a consistent experience, the entire structure takes into consideration the employees who manage the brands, customer support, and products.. On the other hand, it helps marketing and communication teams on a large scale as they can easily apply content syndication actions without harming search and content optimization. All this effectively reduces time, costs and effort as everything is centralised, making maintenance, corrections and updates easier.
The success stories
We have several products in healthcare, technology, energy and services. GS1 and Respol are two success stories with Drupal backoffices for managing large websites and managing documents, content and products.
Repsol Move, a website and app with omni-channel loyalty strategy, had the big challenge of managing a large volume of products dedicated to retaining a large number of customers and increasing their engagement between mobile and desktop. The solution and approach was to create an agile product to scale and grow with the database and rewards program. Likewise, to be agile to measure and analyse to progress and innovate the customer conversion and retention strategy. Drupal was the strategic path to integrate the various stakeholders involved and to have a total experience oriented to employees, customers, partners, suppliers and consumers through a single platform. The benefits of this platform for web and mobile was the increase of enagement and the number of registered customers. With a frictionless experience that unifies customer data and consumption management for proper reward and increased Repsol consumers’ re-purchase and life cycle. It has also strengthened relations with partners who provide rewards to be repaid with the points obtained. A scalable solution that evolves with the increase of registered customers and programme usage supported by a strong content platform (Drupal 8) to manage catalogue and content.
GS1 has as a challenge the omnichannel digital strategy requiring a platform that optimizes the tactical management of it. All to achieve traffic acquisition, offer tools and resources to users and industries and capture leads to nurture. Drupal was considered by our experts to be the perfect solution even for the need of migration, since it is a set of platforms – websites and microwebsite – in several languages. Through this backoffice, GS1 is able to manage the relationship with all stakeholders and audiences, including with local branches around the world. A corporate website focused on the general public and other vertical sites for specific initiatives and events helps GS1 drive digital content and experiences.
Drupal is an unlicensed CMS, with one of the largest open source communities in the world and sponsored by large companies.
It is a content manager for digital platforms aimed at the best experience for both marketing and communication teams, as well as for the user. It is a Content Management System (CMS), and a hub for managing multiple platforms and channels from a single location. Several industries, professionals and programmers choose this CMS to reduce operating, management and implementation costs that facilitate the redesign, the progress of digital products and the continuous improvement of the user experience.
The main reasons to choose Drupal when developing solutions and products are:
- The excellence of editorial experience and content production
- Integration of various third-party tools and functionality
- Optimisation and Accessibility according to standards and recommendations
- Content and pages in multiple languages
- security and privacy
- No licence fees
Integration with other systems and channels
An institutional website, a lead nurture platform, an e-Commerce or other web channel always need several integrations. Our customers choose Drupal when their product requires a hub that includes DATA, Service as Service (SaaS), Enterprise Resource Planning (ERP), Content Relationship Management (CRM), Product Information Management (PIM), Digital Assets Management (DAM) ), Content Delivery Management (CDN) and others. For example:
- Google analytics
- Tableau
- Salesforce
- e-Goi
- Primavera
- Gygia
- Youtube
- Microsoft Dynamics
e-Commerce in Drupal
The management of products, shopping carts and transactions as well as the management of content and contacts are easily built in Drupal as it is possible to adapt the entire system with the growth of the business and changes in third-party integrations. It is flexible and guarantees the quality of experience even in complex checkout processes. It also allows integrations with payment, distribution and customer service providers without any friction. Furthermore, it allows scalability to have a good and adjusted data model for both content, products and contacts. Drupal allows you to build strong, accessible e-Commerce with the tools that each industry needs to have a customer journey and cycle that encourages their retention and repurchase.
We have several cases, including websites and applications that aim to retain customers and require product stock management, contact management and integration with channels and media including push notifications. An example of this is the case about the logistics and transport industry, which has a strong editorial component, such as customer registration. It is a product to retain and increase the customer’s life cycle managed by several internal teams and with the need to integrate multiple resources from external / third-party suppliers.
Multisites in Drupal
Drupal technology has features that allow you to manage separate and independent websites on a single basis, even in multiple languages. For large and multi-brand businesses, this is a good solution to reduce operating and maintenance costs. In addition to a consistent experience, the entire structure takes into consideration the employees who manage the brands, customer support, and products.. On the other hand, it helps marketing and communication teams on a large scale as they can easily apply content syndication actions without harming search and content optimization. All this effectively reduces time, costs and effort as everything is centralised, making maintenance, corrections and updates easier.
The success stories
We have several products in healthcare, technology, energy and services. GS1 and Respol are two success stories with Drupal backoffices for managing large websites and managing documents, content and products.
Repsol Move, a website and app with omni-channel loyalty strategy, had the big challenge of managing a large volume of products dedicated to retaining a large number of customers and increasing their engagement between mobile and desktop. The solution and approach was to create an agile product to scale and grow with the database and rewards program. Likewise, to be agile to measure and analyse to progress and innovate the customer conversion and retention strategy. Drupal was the strategic path to integrate the various stakeholders involved and to have a total experience oriented to employees, customers, partners, suppliers and consumers through a single platform. The benefits of this platform for web and mobile was the increase of enagement and the number of registered customers. With a frictionless experience that unifies customer data and consumption management for proper reward and increased Repsol consumers’ re-purchase and life cycle. It has also strengthened relations with partners who provide rewards to be repaid with the points obtained. A scalable solution that evolves with the increase of registered customers and programme usage supported by a strong content platform (Drupal 8) to manage catalogue and content.
GS1 has as a challenge the omnichannel digital strategy requiring a platform that optimizes the tactical management of it. All to achieve traffic acquisition, offer tools and resources to users and industries and capture leads to nurture. Drupal was considered by our experts to be the perfect solution even for the need of migration, since it is a set of platforms – websites and microwebsite – in several languages. Through this backoffice, GS1 is able to manage the relationship with all stakeholders and audiences, including with local branches around the world. A corporate website focused on the general public and other vertical sites for specific initiatives and events helps GS1 drive digital content and experiences.