The snapshot
1
Hunkemöller, a leading European lingerie brand, needed a robust and scalable data platform to support its growth and enhance customer experiences.
2
Maintaining a cutting-edge data platform in-house was a resource challenge for Hunkemöller, diverting focus from strategic initiatives.
3
Devoteam provided comprehensive managed services, enabling Hunkemöller to focus on its mission and accelerate its data-driven transformation.
Executive summary
To drive innovation and enhance customer experiences, Hunkemöller needed a robust data platform. Devoteam and Google Cloud built a cutting-edge solution. The next step was to provide comprehensive managed services for the retail client to maximise its value. This allowed Hunkemöller to focus on its core strengths, resulting in accelerated time to market, enhanced customer experiences, and increased agility. This partnership showcases how Devoteam empowers businesses to unlock the full potential of the cloud. It also exemplifies the benefits of managed services for retail.
The Client and its Context
Hunkemöller, a leading European lingerie brand passionate about empowering women, recognises the importance of data in modern retail. To remain competitive and enhance customer experiences, they sought a robust and adaptable data platform.
The Challenge
A solid foundation for Hunkemöller’s future growth and innovation was laid with the modern data stack jointly built by Devoteam and Google Cloud. However, maintaining such a cutting-edge data platform can be a resource drain. Hunkemöller recognised the need to free up their internal teams to focus on strategic initiatives instead of day-to-day platform management.
The Solution: Devoteam Stepping in with Managed Services for Retail
To address the challenges connected to the need for specialised expertise and unlocking the full potential of their data, Hunkemöller partnered with Devoteam to provide comprehensive managed services for their data platform.
What we appreciated most was Devoteam’s ability to work as an extension of our own team. Their proactive approach and tailored solutions, focused on our specific business needs, demonstrated a genuine commitment to our success.
Dwan Thompson
Data & AI Leader at Hunkemöller
Our team of experts took on the responsibility of:
- Industrialising and standardising data processes: Devoteam implemented Cloud Composer to orchestrate the ingestion, transformation, integration, and monitoring of business-critical data sources like SAP. This ensured a smooth and reliable flow of data across the organisation.
- Ensuring business continuity: Our team provided ongoing maintenance and support for Hunkemöller’s data platform. Additionally, we proactively address schema changes, integrate historical data, accommodate changes in data sources, and collaborate with third-party vendors to resolve issues and integrate new data models seamlessly.
- Proactive monitoring and alerting: Devoteam tailored the monitoring system to Hunkemöller’s specific needs, designing precise rules to ensure timely alerts without unnecessary noise, guaranteeing the health and performance of their data platform.
- Optimising the data platform for future growth: We integrated new API sources like Google My Business and added new endpoints for existing sources. The team also developed advanced data foundation projects like Cortex, enabling Hunkemöller to leverage data for innovation and growth.
Results: Empowering Hunkemöller to Focus on What They Do Best
Devoteam’s managed services enabled Hunkemöller to focus on its core business, driving innovation and customer experience.
A robust data platform, built with Google Cloud, resulted in accelerated time-to-market for new products and experiences.
Hunkemöller achieved enhanced customer experiences through improved data insights and personalised interactions.
Through our combined infrastructure and managed data services, Hunkemöller can now focus on its core strengths: designing, creating, and selling amazing lingerie.
Partnering with Devoteam for managed services allowed us to shift our focus from platform maintenance to strategic data initiatives, which was key to accelerating our data-driven transformation. Their expertise ensured the stability of our data pipelines, allowing us to focus on driving business value from our data.
Dwan Thompson
Data & AI Leader at Hunkemöller
By streamlining data management, ensuring scalability and security, and improving cost-efficiency, Devoteam has empowered Hunkemöller to:
- Accelerate time-to-market: With efficient data processes, Hunkemöller can respond to trends and customer demands faster. As a result, they can bring new products and experiences to market with agility.
- Enhance customer experiences: Improved data insights enable Hunkemöller to personalise customer interactions. Additionally, they can now optimise marketing campaigns and create a more engaging shopping journey.
- Increase agility and adaptability: A robust and scalable data platform provides Hunkemöller with the foundation to adapt to the dynamic fashion landscape and embrace future opportunities.
Investing in managed services for your data platform is a strategic decision, which was one of the keys to our success, freeing up your internal team to focus on using data to achieve strategic business goals and delivering measurable results.
Dwan Thompson
Data & AI Leader at Hunkemöller
Retail Innovation: Powered by Devoteam
To sum up, this successful partnership was an example of how managed services can be used in the retail industry. Devoteam’s expertise in data management and cloud technologies can empower businesses to unlock the full potential of their data and drive growth.
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