Gremi Media is a multifaceted media service provider, operating across press publications (Rzeczpospolita, Parkiet, Uważam Rze Historia, Wieści Rolnicze), online platforms (RP.pl, Parkiet.com, Historia.uwazamrze.pl, wiescirolnicze.pl), eKiosk, conferences and training sessions, legal services (Kancelarie RP), and conference organization (MM Conferences). You offer articles on economic-legal, historical, agricultural, and investment topics in various formats—print, digital, and online—to unique audiences like experts, investors, agricultural professionals, and enthusiasts of history and current events. Managing such a vast array of information requires efficient, technologically advanced, highly accessible, and user-friendly solutions for data management and analysis.
Project Goal
In light of technological changes with Google Analytics, you decided to enhance the security of your archival data and optimize current data processing methods. Special attention was given to implementing a modern data warehouse while reducing operational costs. Partnering with Devoteam, you aimed to build a strong foundation for future initiatives involving machine learning projects and advanced analytics accessible to a broad range of users.
The Solution
You connected your Google Analytics 4 data directly to Google Cloud’s BigQuery for real-time data streaming, while historical data from Universal Analytics was processed using Cloud Composer. By applying effective data modeling, you optimized resource usage within BigQuery. The final stage involved creating initial reports to serve as a foundation for further data exploration.
These tools have enabled you to precisely analyze traffic on your websites, providing valuable insights into visit sources, navigation paths, and user engagement. With this knowledge, you can conduct more accurate analyses of user actions, understand their behaviors, and tailor your services to better meet their needs. The flexible architecture allows you to manipulate data and analyze it at any level of detail, uncovering hidden patterns and trends.
By implementing this solution, you’ve expanded your capabilities to process both current and archival data effectively. This allows you to study long-term trends and draw conclusions based on historical data using a single platform. Comparing data from the warehouse with information from other systems within your organization provides a holistic view, giving you a comprehensive picture of changes in information channels and user-generated data.
Improvements at a Glance
- Enhanced Customer Understanding: You now utilize data to better comprehend and address the needs of your customers and users of Gremi Media’s digital services.
- Advanced Tools: You’re employing continually evolving and optimized tools like Google Cloud’s BigQuery and Cloud Composer.
- Foundation for Digital Growth: You’ve established a groundwork for further digitization of enterprise processes and facilitated data democratization.
Devoteam’s expertise in Google Cloud has empowered us to enhance our data analysis capabilities. By connecting our data sources to BigQuery, we’re able to make more informed decisions faster, based on up-to-date and detailed data.
Łukasz Malec
IT Director, Gremi Media Group.